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Do not believe your own lies; recognize your weaknesses and get the strongest possible resources or
subcontractors to fill in the gaps.
Many, if not most, firms prefer to believe that they can do it all. This self-indulgent assumption can easily
result in a solid number two position in a competitive procurement. To win, it is necessary to objectively compare
each requirement of the scope of work with the actual competencies of the firm. You should submit a proposal that
presents the best value capability for each individual scope of work requirement. Even when a firm has the
capability in-house, subcontracting should be considered when the same level of capability is available at a
lower cost, or when a higher level of capability is available at the same cost. Often small specialty firms
will possess higher expertise and market recognition in their niche than an in-house staff member of a large
firm. To help you win select the team that gets the highest possible score in the proposal evaluation at the best price.
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