Many of your competitors are creating Internet sites that the trade magazines sarcastically refer to as BDC Sites (Big Dumb Company Sites). These are sites that provide information about the company and nothing more. These sites are essentially another form of the traditional company brochure. Little will be gained from the investment in a BDC Site.

To take advantage of the true power of the Internet, it is necessary to re-think the fundamentals of your business. In that process, you must develop a new business model for the delivery of your firm's value to clients and new ways for you to be paid for your value. I help firms analyze their business and create a new business model for their activity on the Web.