Revenue Growth - Vision to Reality
Win Government Contracts and Build Consistent, Long-Term Revenue Growth!
Virtually all of our clients have within their strategic plans corporate objectives for A) winning government contracts and B) building consistent, long-term revenue growth. Regardless of the mix of government and commercial business in their revenue stream, all clients invest considerable effort and management attention in winning contracts and achieving revenue growth. Our clients recognize that revenue growth is a critical attribute of a healthy and successful business enterprise. They see the government market as a very promising sector for winning large, multi-year contracts. And they recognize these large, multi-year contracts as essential elements of their growth strategy. It is this recognition, combined with the desire to improve business development performance that leads visitors to our web site to contact us and explore how they might improve their ability to win government contracts and build consistent, long-term revenue growth. Generally our clients, whether they are professional service, technology, manufacturing, or other types of firms, are in one or more of three categories:
Firms desiring to improve their business development performance
Firms entering the government market
Firms working to capture a key strategic contract
Business Development Improvement
Improving business development performance is one of the most effective ways to increase profits and expand your marketing budget. In this category, most often our clients are professional services and/or technology firms who win 25% to 35% of the new competitive contracts they pursue. While some may think this level of business development performance is normal, they find their marketing sales' budgets spread thin and the return on their new business investment less than satisfactory. We work with these clients to increase their win rate for all competitive proposals to a minimum of 50%. At this performance level they generally have ample funds for business development activities, improved profitability, and consistent, long-term revenue growth.
Entering the Government Market
We also work with small, medium and large firms to help them enter or expand the government contracting market sector. The crucial factor for firms new to the government market is creating and implementing a plan which:
Focuses marketing and sales effort on the high probability opportunities
Realistically integrates marketing and sales expenditure rates with the time required to establish meaningful revenue in the government market
Establishes a pathway to becoming a significant participant in large, multiyear government contracts.

We work with these clients to identify new business opportunities, develop implement capture plans, modify business systems to meet government expectations, create proposals, and negotiate contracts.
Capturing Key Opportunities
In the government sector, situations arise where winning a large, complex, multi-year contract is a crucial component of a firm's business strategy. Often in these situations the competition is strong, with one or more competing firms launching a vigorous effort to capture the desired contract. We frequently work with our clients as much as two years prior to the release of the RFP to develop and implement capture plans designed to place our client in an optimal market position to win. These campaigns typically include a variety of activities to:
Improve and solidify the potential customer's perception of our client
Develop a deeper and richer understanding of the potential customer
Expand knowledge of the potential customer's programs, goals, and aversions
Create specific proposal strategies and tactics
Assemble external Red Teams for meaningful proposal draft reviews
Deliver effective oral presentations.
Our activities typically include the following:
Strategy Development and Implementation; Revenue Growth Plans and Implementation; Proposal Creation and Management; Pricing Strategy Development; RFP or Request For Proposal Analysis; Retreat and Workshop Facilitation; Capture Plans; Oral Presentations; Marketing Systems; Red Team Reviews; Business Plan Development; Government Contracting; Selling and Sales Training; Team Building; Teaming for proposals; Staff and Resource Alignment; Workshops
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Copyright © 2001 by Gary A. Dunbar, Inc.